Nexus Collision Repair Center, located in Tempe, Ariz., has released a free, 100-percent Web-based body shop estimating tool designed to help consumers quickly and easily estimate the cost to repair minor vehicle damage from their own computers or mobile devices.
The tool aims to demystify the customer-pay decision consumers face when their damage may be under or close to their deductible, but have no way of knowing without consulting an insurer or body shop.
The tool’s simple design allows estimates to be created in less than 60 seconds while educating the consumer about their vehicle and its damage. Since the tool is designed for customer-pay repairs, it optimizes cost for the consumer by including "paintless dent repair" and "spot repair" options when available to reduce repair costs.
"This tool generates tremendous traffic to our site from consumers who are searching the Web for an alternative to the ‘carbon-copy’ body shop websites or ‘confess and submit’ damage photo apps offered by insurers," said a Nexus spokesperson. "Consumers today want information online, free and instantaneously, so they can make informed decisions. We want consumers who will walk in the door for a $65 PDR repair because we will earn their trust and they will come back again when they file their insurance claim."
The next release of the tool will include actual year/make/model/color images so consumers can select their vehicle image in their color and rotate it for an enhanced experience.