The Automotive Service Association (ASA) and its official publication, AutoInc. magazine, are inviting all current ASA members to enter the magazine’s annual Top 10 Websites Contest.
Member-shops can show off their hard-working sites to peers, letting them see how online marketing prowess can attract more consumers and boost profitability.
ASA will publish reviews of the Top 10 sites in the November/December issue of AutoInc., and winners will receive extra copies of the magazine to place strategically around their waiting rooms so customers can see the outstanding sites.
Now more than ever, a shop’s website is its best business tool to attract and retain customers – aside, of course, from the consistent quality of their service.
“ASA member-shops have always been ahead of the pack in ensuring that their websites help motorists make the most educated decision possible in choosing their shops over others,” said Leona Dalavai Scott, marketing and communications director. “They understand the importance of a sophisticated website in a mobile age and want to be recognized for their efforts.”
ASA’s judges have lengthy experience in showcasing and promoting content on the web. They’ll provide a uniform evaluation of each site’s specific features, including:
- Mobile-friendly and mobile-ready
- Technical details all working properly
- Clear call to action
- Conveys shop’s credibility
- Good first impression/visual design
- Strong social media presence
- Clearly communicated objective/purpose
- Consumer friendliness
To access the entry form and contest guidelines, visit autoinc.org/top-10-websites/. The deadline for this year’s contest is Aug. 1, 2018.