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ASA, Diamond Standard Form Strategic Partnership

The Automotive Service Association (ASA) and Diamond Standard Parts LLC say they have forged a strategic alliance based on ASA member product liability protection from Diamond Standard.

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In a move to provide members with leverage and protection against structural parts usage demands, various levels of parts quality and substitution, the Automotive Service Association (ASA) and Diamond Standard Parts LLC say they have forged a strategic alliance based on ASA member product liability protection from Diamond Standard.

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The Security Shield Product Liability Protection is automatically extended and does not require individual member registration. All ASA members in good standing are eligible for this blanket protection, as co-insured under Diamond Standard. The member protection benefit of $40 million in product liability coverage is intended as added security against the unlikely scenario of damage or personal vehicle-owner injury directly related to use of Diamond Standard parts in the repair, the company says. This includes new Diamond Standard bumpers and replacement hoods, high-strength steel and aluminum reinforcements, high-density and dual-high-density energy absorbers, full assembly step bumper systems and face plates, bumper top pads, bumper brackets, braces and supports.

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The Diamond Standard Security Shield Product Liability Protection is being offered free of charge by Diamond Standard as an important ASA member benefit to repairers.

"ASA is proud to follow up our recent crash parts position statement with a strategic partnership with Diamond Standard and their agreement to ensure significant product liability coverage for ASA members. This additional coverage gives the repairer even more confidence in their parts selection," said Ron Pyle, ASA president and chief staff executive. "Our members have a choice in where they obtain their parts and numerous reasons behind how those selections are made. At the end of the day, they expect verifiable quality in all part types and the knowledge that the manufacturer stands behind its brand."

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"Giving back to the industry front line is a central premise of Diamond Standard throughout the year and pivotal piece in our development of a unique branding program addressing the major issues in our industry. To receive the honor and distinction of ASA’s strategic partnership and support of Diamond Standard Security Shield validates the single-minded purpose of Diamond Standard – not only manufacturing and marketing the safest and highest quality parts available, but also precision parts using correct material, tool building, stamping and process controls here in America," said Mike O’Neal, president of Diamond Standard Parts LLC.

A unique website supporting the strategic partnership and coverage benefit will debut Feb. 1 (www.diamondstandardsecurityshieldASA.com), providing ASA members access to the full program content including background, coverage, a limited lifetime warranty statement and a convenient “Certificate of Coverage” download feature.

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