ASA President Issues Favorable Report on NACE - BodyShop Business

ASA President Issues Favorable Report on NACE

Automotive Service Association (ASA) President Ron Pyle told reporters at the closing press conference for the 2009 International Autobody Congress & Exposition (NACE) that he was overall quite pleased with attendance.

Before the show opened, attendance was expected to be down 20 percent, but Pyle said due to strong on-site registration, the drop was only 8 percent. Last year, roughly 22,000 people attended the show, whereas this year attendance was closer to 20,000.

Other numbers reported include:

  • 120,000 net sq. ft. of exhibition space (90,000 sq. ft of booth space, 25,000-30,000 sq. ft other)
  • 330 exhibitors
  • 83 educational sessions (36 NACE, 26 CARS, 21 all segments)
  • 1,250 attendants of Charles “Sully” Sullenberger’s keynote address (strongest audience in five years)
  • 1,200 registrants for conference sessions (down 10 percent from last year)

Breaking news included Pyle saying a new contract was signed with Hanley Wood, the company that produces NACE for ASA, for 2010. Apparently, an employee shakeup at Hanley Wood prompted ASA to revisit the contract, and the two parties agreed to renegotiate.

When asked if a merger with the Specialty Equipment Manufacturers Association (SEMA) was a possibility, a representative from Hanley Wood said, “Why would we do that?” The implication was that SEMA is an entirely different show with different customers who might dilute and weaken NACE.

Pyle said NACE saw more attendees “from the other end of the street” than it had over the past several years, speculating that there “wasn’t as much to see” at the other show.

As far as possibly moving NACE to another city, Pyle said it definitely will be in Las Vegas again for 2010 due to contractual obligations, but there is flexibility for 2011 and beyond. He did say that the relationship with Mandalay Bay has been excellent and the show will be in Las Vegas “as long as it performs well.”

“By coming [to Las Vegas], we shored up our attendance,” Pyle said. “If we continued rotating, we would be in dire straits.”

In response to rumors of the show running out of steam, Pyle admitted that “every show has a life cycle” but that there is an obligation to put this show on.

“[Putting on this show] is not just to preserve a revenue stream for ASA,” Pyle said. “Ninety percent of our exhibitors can’t afford two shows. This show makes their year.”

Pyle emphasized that NACE has the most powerful, comprehensive track of training in the collision repair industry and said that the fact that it’s the largest collision show in the world “can’t be overlooked.” In response to dwindling international attendance (less than 10 percent), Pyle said limited resources have contributed to that problem.


More information:

NACE 2008: Over 23,000 Attend NACE and CARS

NACE

ASA
 

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.