ASE Instructor Training Conference Focuses on 2 Percent Solution

ASE Instructor Training Conference Tackles 2 Percent Solution

The keynote panel discussion, titled “The 2 Percent Solution”, focused on some of the challenges that females face in school and in the workplace.

A lively and informative panel discussion, focused on making training programs and workplaces more welcoming to everyone — including women and other underrepresented groups — kicked off the in-person ASE Instructor Training Conference held earlier this month in Frisco, Texas. The keynote panel discussion, titled “The 2 Percent Solution”, featured several female automotive service professionals, students and instructors.

The keynote panel featured several female automotive service professionals, students and instructors.

“We had great expectations for our panel, and it exceeded everything we had hoped for,” said Mike Coley, president of the ASE Education Foundation. “We had a frank and honest discussion on how we can increase the number of female service technicians and how to make females feel more welcome in schools and in the workforce. I cannot thank the panelists enough for sharing the challenges they have faced in school and in the industry, and how they have created opportunities for themselves to be successful professionals.”

The keynote session was moderated by Catherine “Cat” Treanor, UK business development manager for Electude. The other panelists included:

  • Missy Albin, Navistar master diesel mechanic, Taylor & Lloyd, Inc.
  • Lou Bramante, automotive instructor, Vineland Senior High School
  • Raven Hartkopf, collision discipline lead, Colin College
  • Jenny Kovacs, Ford master technician, C. Harper Ford
  • Joe Laubhan, service director, Classic Chevrolet
  • Vanessa Retsos, Chevrolet service technician, Classic Chevrolet
  • Paulina Sanchez, shop owner and collision repair student at Colin College

“We have a shortage of technicians, an aging workforce, a negative stereotype, a lack of new talent and a tidal wave of new technology,” said Treanor. “The answers to all these challenges is diversity. We need diversity of gender, ethnicity, of age, physical attributes and more.”

The discussion focused on some of the challenges that females face in school and in the workplace, including the perception of not being able to do the job, not be taken seriously, being stereotyped into a certain job, trying to get that first job and the lack of support from others.

The panel and the audience provided a wide array of suggestions to help increase the number of females in schools. The ideas included increasing shadowing opportunities; giving high school students the option to explore automotive classes to see if they like them; providing facts to potential students about the advantages of the industry and financial benefits they could achieve; creating a safe environment for students; eliminating the term non-traditional: and working with administrators and counselors to encourage female students to participate in automotive programs.

“The only way we can solve things as an industry is if we work together,” said Coley. “Everyone who attended our panel wants to increase diversity in the workforce and work on solutions to increase the number of females attending tech schools and taking automotive classes in high school. Our goal is to build the next generation of our industry and make industry educational opportunities available to everyone.”

For more information, visit

You May Also Like

Auto Care Industry Expected to Grow 5.7% in 2024

The 2025 Auto Care Factbook projects the total light-, medium- and heavy-duty automotive aftermarket to hit $617.3 billion industry in 2027.

The Auto Care Association has released its 2025 Auto Care Factbook and 2025 Auto Care Factbook & Lang Annual, which indicates that, despite challenges such as persistent inflation, the aftermarket demonstrated resilience with total U.S. light duty aftermarket sales growing by 8.6% in 2023 to $392 billion — surpassing the previous year’s projections of 8.1%. Light vehicle growth in 2024 is expected to be at a robust 5.9%, with the total light, medium and heavy duty automotive aftermarket now expected to be a $617.3 billion industry in 2027. 

Association News

The latest association news appearing on

Consolidator Report

Consolidation news from the week of June 10.

Top 5 Stories of the Week

A recap of the top five stories on during the week of June 10.

Collision Careers Enhances Web Presence, Debuts New Video

The updated website now includes career path details and downloadable resources for parents, educators and school advisors as well as a new, engaging video.

Other Posts

SUN Collision Brings Back Thank You Thursdays Sweepstakes

SUN Collision is celebrating Automotive Service Professionals Month in June with the return of its “Thank You Thursdays!” sweepstakes.

Snap-on TSS Onsite at SkillsUSA in Atlanta

Snap-on Total Shop Solutions (TSS) products will be on display and included in the competition at the 2024 SkillsUSA National Leadership and Skills Conference June 24-28 at the Georgia World Congress Center in Atlanta. Related Articles – NABC to Host Third Golf Fundraising Event of 2024 – Honda Starts Production on 2025 Honda CR-V Fuel

NABC to Host Third Golf Fundraising Event of 2024

The NABC Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo.

Honda Starts Production on 2025 Honda CR-V Fuel Cell EV

The all-new CR-V e:FCEV is the first production hydrogen FCEV in the U.S. to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability.