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Assured Performance Co-op Network and General Motors are conducting a pilot program called “100% Write” designed to provide body shops with rebates, consumer certificates, shop identification and promotion when using 100 percent Genuine GM Collision Parts for non-insurer paid repairs.
The program is leveraging the thousands of member body shops participating in the Assured Performance Co-op Network to drive the use of genuine GM Collision Parts where and when the shop and consumer have the discretion. Unlike past parts initiatives, this program provides a rebate incentive directly to the collision repair business when it uses OEM parts entirely for select repairs. The program allows the shop to gain a reward without changing dealers, altering its normal parts procurement process or changing its local discounts.
Participating shops that have been qualified or certified by Assured Performance will gain a special designation as a “Genuine Collision Repair Provider” complete with shop identification from GM and promotion by Assured Performance.
“The program is directed at giving the consumer the best quality repair and rewarding the shop for making the right choice,” said Scott Biggs, CEO of Assured Performance Network. “It’s also about helping the shop remain profitable. This is a huge opportunity and victory for the independent collision repair business.”
The pilot program has been introduced across the country with participating Assured Performance Co-op Members.
“The 100% Write program gives us the ability to swap out the imitation parts and put on new so the consumer gets a far better repair,” said Assured Performance Co-op member Kenny Moran of Master Crafters in Rockville, Md. “Getting an extra rebate directly from GM is incredible. Now, GM repairs are our most profitable.”
Assured Performance Network is the largest network of independently owned shops, with approximately 3,500 qualified collision repair businesses across the U.S. The network features both a legal cooperative and a non-profit consumer advocacy organization. For more information, visit www.assuredperformance.net or call (949) 221-0088.