Assured Performance Appoints New Regional Directors of Business Development - BodyShop Business
Connect with us
Close Sidebar Panel Open Sidebar Panel


Assured Performance Appoints New Regional Directors of Business Development


Assured Performance has announced the appointment of Tracy Pierce, Jackie Ferrier and Steve Zinanti as regional directors of business development to lead expanding services to the company’s national network of certified body shops.

Click Here to Read More

Jackie Ferrier was most recently senior account manager for Sterling Collision Centers, which recently sold out to Service King. Ferrier will fill the expanded role in the eastern region.

Pierce, a former shop owner, director of operations for Auto Nation and MSO business development manager with AkzoNobel, will fill the role for the south region.

Steve Zinanti, a highly respected owner-operator and MSO manager in Denver, will fill the role in the western region. Three other regional positions remain open at this time.

“We are very proud to have such talent join our team and help improve our operations,” said Scott Biggs, CEO of Assured Performance. “These professionals are critical to our efforts to reengineer and reinvent the collision repair industry with mass market OE certification-recognition and establishing the best performing collision repair network in the world.”


Combined, the new regional director positions will help deliver a series of business development services to dealer and independently-owned collision repair businesses critical to compliance with certification requirements. The business development services are key for the shops that have or want to become certified and part of the national certified shop network, which is officially recognized by a growing list of automakers including Ford, Chrysler, Nissan and General Motors. Assured Performance states that the various business development tools will also help the network shops perform at the “highest level of profitability and efficiency while delivering a unique customer service experience.”


The network is projected to reach more than 1,500 by year’s end and more than 2,500 by year-end 2015. All of the certified shops, both independent and dealership, will participate in one aspect or another of the business development services provided. Currently, more than 1,500 independent shops are enrolled in certification, and approximately 1,000 dealer body shops are participating in a capabilities assessment process as part of a larger business development plan. The shops collectively will provide a certified choice for consumers, insurers and OEMs.

More information:Assured Performance


Click to comment
BodyShop Business