Assured Performance: eLobby Multimedia Platform for Body Shops ‘Like Old Waiting-Room Video on Steroids’
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Assured Performance: eLobby Multimedia Platform for Body Shops ‘Like Old Waiting-Room Video on Steroids’

eLOBBY is a proprietary Internet-based platform that electronically displays shop-specific commercial messaging, official certification signage and automaker-branded consumer-education videos, according to Assured Performance.

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Assured Performance has signed an agreement with Irvine, Calif.-based Advantego Technologies to offer a new multimedia marketing tool for collision repairers.

eLOBBY is a proprietary Internet-based platform that electronically displays shop-specific commercial messaging, official certification signage and automaker-branded consumer-education videos, according to Assured Performance.

 “eLOBBY will allow shops to deliver highly credible ‘OEM-Certified Repair Provider’ messaging, select signage and shop-specific advertising to consumers as they arrive to a shop’s lobby,” Assured Performance said.

Advantego and Assured Performance developed eLOBBY to help shops reinforce their branding and leverage their OEM certifications to build consumer trust, the certification network said.

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The customizable eLOBBY system delivers multimedia content via TV monitors, counter displays and/or digital picture frames to enhance customers’ on-site experience, according to Assured Performance.

“eLOBBY is like the old waiting-room video on steroids,” said Scott Biggs, CEO and founder of Assured Performance. “Now our shops have a turnkey system to educate the consumer with professional messaging that is reinforced by the credibility and influence of the auto manufacturers using this state-of-the-art tool. Collectively, our network can deliver a professional certification message to 10 to 15 million consumers right through the certified shop’s lobby.”

Assured Performance calls eLOBBY “a revolutionary e-marketing tool that is integral to promoting the OEM Certification 2.0 – CRP Model.”

All automakers participating in the Assured Performance joint-effort certification program offer a series of consumer messages surrounding the value and importance of their OEM certification. Using eLOBBY, certified repair providers can display the OEM messages interlaced with their official certification signage.

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As part of the ongoing service provided by Advantego through its exclusive agreement with Assured Performance, certified collision care providers also can add their own TV commercials, before-and-after pictures, consumer testimonials and other consumer-facing information.

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