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Erik Arfalk joins the company after previously serving as director, product management and marketing for General Electric Healthcare, Life Sciences.
Atlas Copco Compressors has appointed Erik Arfalk vice president of communications and branding. Arfalk joins Atlas Copco from General Electric Healthcare, Life Sciences where he held the position of director, product management and marketing.
“We are excited to welcome Erik to Atlas Copco Compressors,” said John Brookshire, president, Atlas Copco Compressors LLC. “His experience in strategic marketing, product management and branding campaigns for both local and international companies will be instrumental in guiding him in his new role.”
In his new position, Arfalk will be responsible for implementing marketing campaigns and developing customer communications strategies across multiple industry sectors. His responsibilities include marketing communications, customer loyalty programs, marketing intelligence, industrial product marketing and leading the teams responsible for customer marketing.
Arfalk received his master’s of business administration with a major in strategic management from Lund University in Sweden.