John David Lake, Author at BodyShop Business
Getting Personal: Sending Hand-written Cards

Turn the tables on a technology-overloaded society. Sending hand-written cards to customers will not only endear you in their hearts but ensure you’re the one to fix their cars’ broken parts Technology is a buzzword to some and a dirty word to others. Yet everyone deals with technology in almost every aspect of their daily

A New Profit Center: Part 3 of “Getting Paid for What You Know”!

It’s estimated that more than 100,000 people in the United States need — and will pay for — your automotive expertise on a daily basis. This is the last part of a three-part series designed to show you how to get paid for what you know.

Spreadsheet: Documentation

In the United States, more than 800 million auto-related transactions occur each year requiring documentation.

Big Ideas For Small Budgets: Enlarging your Facility

Imagine adding an estimating or detailing bay for less than $5,000. Think it’s impossible? Not with today’s canopy buildings and overhangs

A New Profit Center: You

Now that you understand the theory behind how professionals get paid for their hard-earned knowledge and expertise, it’s time to apply it to your business.

A New Profit Center: You

Most shop owners pay themselves a salary for their administrative tasks, but how many bill for their “professional” services – for their knowledge of cars that comes from years of experience?