Is It Legal to Use Images You Don’t Own Online?
You can pay for images on a website now, upfront prior to using them, or really pay for them later when you get caught violating copyright law – which can be really expensive.
Revolutionize Your Body Shop With Texting Technology
Consumers, when texted, are 40% more likely to be a successful conversion for a business than when they’re contacted via phone calls and emails.
Do People Actually Search By OEM Certification?
Shocker: If you’re certified or part of any OEM network, no one is searching for shops that are certified on Google. That said, you should still be promoting your certifications on your website.
Strategies for Engaging with Your Customers Online
If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.
“Alexa, Siri…Find a Body Shop!”
Need or want something? Just call out to Alexa, Google or Siri and ask for it: “Alexa, find a body shop.” That’s voice search…and it’s the next big thing.
When Napping at Work is Good
Get your NAP, or name, address and phone, correct online and your search engine ranking/overall online visibility should improve!
Web Presence Resolutions for Your Auto Body Business in 2019
Each year, I urge all of you to set New Year’s resolutions that will impact the online effectiveness of your business. Here’s a checklist of things you should do in 2019 that will maximize your effectiveness online.
Using Twitter to Gain New Customers for your Auto Body Shop
Twitter requires the most work of any social media platform if you really want to do it right, but now you can enter the Twitter Zone and tweet directly to people who need your services. How?
Where to Buy Flying Ninjas…and Other Tales from a Cookie-Cutter Website Developer
If you want to know where to buy flying ninjas, happy or patient ninjas, ninja silhouettes or any other kind of ninjas, here’s where to find them. No kidding, we found them on a California-based body shop website that we, Optima Automotive, did an analysis for.
Optimizing Your Website Across Browsers
Back when I had a lot more hair, we started building websites, and as we launched these, we found that what we built didn’t necessarily look the same on all browsers. What looked good on Firefox and Chrome might not quite line up the same on Internet Explorer and Safari. So how do you get your website to look the same on all browsers?
Why You Shouldn’t Cut Back on Digital Marketing
Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.
Scamming for Dollars: Domain Name Registration Ploys
How do you know what to do when notices about needing to renew your website domain come in? Know the facts. Where is your domain actually registered? If you don’t know, you need to find out.
