Web Presence Management: Going Mobile with Your Website
Mark Claypool uses real-life examples of body shop websites to describe how to make them smartphone-friendly – and why it’s important.
Web Presence Management: What You Don’t Know That You Don’t Know About Your Website
Do you know who owns the copyright to your website or your domain name? Has someone copied your site? You’ll be surprised at the answers.
Web Presence Management: Understanding Facebook Timeline
Expert tips for setting up your shop’s Facebook Timeline fan page.
Web Presence Management: Facebook Business Page – Why You Need One and How to Do It Right
Facebook has become the wild new frontier of marketing – one you can’t afford to ignore.
Website Presence Management: Redesign Revealed
Quality Auto Paint & Body’s website goes from retro to modern and now includes their address in a prominent position and a “call to action” in the form of a “Request an Estimate” feature.
Web Presence Management: Keywords Are Key to Making Your Website Search-Friendly
Poor website design leads to poor search rankings. Here are some common mistakes.
Web Presence Management: Building a Shop Website Isn’t Enough
No “Field of Dreams” here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.
Web Presence Management: Obtaining Your Body Shop Website’s Domain Name
A website domain name broker offers
to sell you CollisionCenters.com. What should you do? I say pass. Don’t fall for these brokers’ tactics. Save a lot of money by registering your own!
BUSINESS FEATURE: How Do Customers Choose Your Body Shop?
There are many factors that come into play when it comes time for a consumer to select a collision repair facility. Do an honest assessment of how you compare with other shops, and you’ll be well on your way to knowing whether you stand out or just blend into the background.
Web Presence Management: Optimize Your Website
Consumers who need collision repair services are now almost exclusively searching for body shops online. So does your shop rank high in their search results? If not, you need search engine optimization (SEO).
Employee Retention is Key to Continued Success
Companies that build and maintain a superior workforce will have a long-term competitive advantage in their marketplaces. Here are some strategies for doing just that.
READER’S CHOICE: Attracting New Talent
“How do we draw more technicians into this business? We’re making less profit and doing more work for the insurance companies. The insurance companies are going to force themselves into a situation where they won’t have qualified shops.” – Bob Showers, body shop manager, Bentley Pontiac-GMC, Huntsville, Ala.
