Melissa Green, Author at BodyShop Business
Speaking Their Language: Female Customers

Understand your female customers and you’ll not only make the repair process less intimidating, you’ll gain their loyalty, too

A Car is Born

Movies from the past starring: Cars!

One Man’s Ad Plan

Every year, when my paternal relatives gather for a reunion, Aunt Shirley tells the embarrassing story of when I – just back from gymnastics camp – decided to do a cartwheel on the picnic-table bench. After losing my balance, I knocked a pitcher of fruit punch into my grandmother’s lap and landed bottom-first in a

Insider Trading

The collision-repair industry is big business.
In 1995, shops averaged an annual gross-sales volume of $415,168.
With shop profits soaring that high – even higher at Dun &
Bradstreet’s "Top 100" facilities – owners are as much
businessmen as they are technicians, estimators and managers.
And just like any other business leaders, shop owners are interested
in efficiency, profits and success.

Mistaken Identity

Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.

Industry Bypass: The Three C Body Shop

Situated next to Route 3 – the original highway that ran across the Buckeye State from Cincinnati to Columbus to Cleveland before Interstate 71 was constructed – Three C Body
Shop does anything but go with the flow.

Smokin’ Survey Results: Poll of ASE Techs by Valvoline

Conducted by The Valvoline Company, the annual poll questioned a national sample of 200 National Institute for Automotive Service Excellence (ASE) master technicians by telephone on such topics as car safety, electric vehicles and preventative

Centennial Celebration: 100 Years

From the horseless carriages of the early 1900s to the chromed-up hot rods of the ’50s to the alternately fueled vehicles of today and tomorrow, the automobile has experienced 100 years of transformation.

Lining Their Pockets with Profits: Profit Centers

With rising competition and declining profits, many collision-repair shops are adding profit centers to boost their sales.