Easy, Open and Honest: What Consumers Expect from Businesses in 2024 and Beyond
How has your business and the world changed since COVID-19? One key takeaway from the pandemic was the need for accessibility—the option to do things conveniently and with as little friction as possible. Synchrony recently published a report titled “The Rise of the Consumer: Redefining the Brand Relationship,” where they found that consumers overall want
Synchrony Study Reveals Future Shoppers Seek New Experiences
Have you heard about the new, eye-opening study from Synchrony titled The Future of Shopping? According to their research, consumers are beginning to seek highly personalized shopping experiences that simplify choice and flexibility! They found that retailers who focus on shopping as an experience rather than an isolated event, will find success if they continue
4 Ways Training Can Help You Succeed During this Time
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $139 billion in sales financed and 68.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated
LEFT BRAIN VS. RIGHT BRAIN: SYNCHRONY CONSUMER STUDY PROBES BRAND LOYALTY
Customer loyalty is essential for building a successful business. Every business owner wants loyal customers, but how do you encourage loyalty? Synchrony, a leading provider of retail credit programs for businesses nationwide, examined the topic in its 2019 Loyalty Study. They conducted an online survey of 1,500 consumers with questions designed to probe the psychology,
CONSUMER FINANCING: OPTIMIZE YOUR PROGRAM WITH TRAINING
Evidence suggests that automotive merchants could help increase sales by optimizing their consumer financing program.
IN-STORE FINANCING: HELP BUILD REPEAT BUSINESS & LOYALTY
In-store financing can help bring customers back if you offer the right financing options. The wrong type of financing may actually drive customers away.
