Automotive Art opened its training room doors in Wildey, Barbados, July 14-17 to facilitate technical vehicle refinish training for some of its distribution partners in the U.S. The class included students from six different North American states, as well as St. Lucia and Barbados.
The training covered the vast range of paint products Automotive Art offers, specific to the North American market. The Automotive Art technical team spent the four days covering products, theory and practical applications, from pre-treatment to color matching with a specific focus on Automotive Art’s new basecoat system, Motobase LV.
Motobase LV is a low-VOC solvent basecoat system compliant with the strict environmental laws being implemented in some U.S. states. Automotive Art states that its recent, rapid expansion into the U.S. can be attributed to its commitment to stay on the cutting edge of automotive paint technology.
“The paint system we provide gives our partners a tremendous advantage,” said Glenn Camacho, president of U.S. Operations for Automotive Art. “It saves time and money, using 30 percent less toners than most other systems. It will also accurately match over 150,000 colors with our state-of-the-art color matching software. This, along with our low-VOC compliance, has given Automotive Art a very competitive edge in the U.S. market, and we’re taking full advantage.”
Doug Armstrong, CEO of Automotive Art, said the company is leveraging training in Barbados as a competitive differentiator in courting customers.
“There’s no doubt that Barbados is considered paradise in the U.S., so what better way to train our partners than at a top-class facility, right in the middle of paradise?
“We have now penetrated over seven U.S. states, with the most recent being New Jersey in March, and as a consequence of recent negotiations in Barbados, we are now poised to close a deal that will cover an additional six states in the coming months. The feedback on our product and our positioning in the market has been fantastic, and now it’s just full steam ahead.”
The week of training concluded with a color matching exam and a cultural excursion to Oistins, where attendees enjoyed traditional Bajan cuisine, sang karaoke and danced.
Automotive Art is a Barbadian-owned and managed automotive aftermarket franchise chain and distribution company that operates in more than 65 countries including the Caribbean, U.S., Latin America and Europe.