The Automotive Lift Institute (ALI), a trade association of North American vehicle lift manufacturers, has named Simpson Communications LLC its public relations agency of record. Simpson Communications will promote the organization’s lift certification and safety messages to the vehicle service industry.
“With the recent introduction of our Lift Inspector Certification Program, we’ve expanded our mission to include vehicle lift inspection in addition to our traditional activities designed to help promote a stronger automotive lift safety environment,” said ALI President R.W. “Bob” O’Gorman. “[The program] is the first of its kind. In order for the program to succeed, lift owners, technicians and the general public need to understand the importance of having every vehicle lift inspected annually by a qualified inspector – we hope that in time this will translate to mean by a lift inspector certified by ALI. Simpson Communications understands the automotive industry and has a long history of communicating with the audiences we need to reach, so it was an easy decision to bring their team onboard.”
The Lift Inspector Certification Program was created to provide third-party qualification of vehicle lift inspectors and to certify those who pass tests and practical experience requirements demonstrating that they are qualified to properly inspect vehicle lifts in accordance with ANSI standards and in support of OSHA’s General Duty Clause and provincial requirements in Canada. Inspection companies with candidate inspectors that achieve certification by ALI are also eligible to represent a newly formed associate membership group within ALI, allowing the organization to grow in new directions to further support the industry.
Since its founding in 1945, ALI has supported the safe design, construction, installation, service and use of automotive lifts. The association’s member companies include the leading lift manufacturers, with whom staff members work to develop standards for construction, installation, operation and inspection. ALI acts as a third party product certification agency with a sole focus on automotive lifts, and its gold certification label can be found attached to certified lifts across the continent.
“ALI serves an important role in the vehicle service industry,” said Kristen Simpson, president of Simpson Communications. “The vehicle lift is the centerpiece of most vehicle service bays and is used more often than any other piece of service equipment, so we’re honored to have the opportunity to spread the word about how to maximize lift and technician safety.”