Autoshop Solutions announced that its chief marketing officer, Margaret Klemmer, will teach two classes at the NACE | CARS Expo and Conference, which will be held in Detroit at the Cobo Center July 21-25. Klemmer’s first class, “Targeting Customers Online,” will begin at 1 p.m. on Wednesday, July 22nd. Her second class, “Fire Up Your Marketing Engine,” will begin at 1:30 p.m. on Friday, July 24th.
In the seminar “Fire Up Your Marketing Engine,” Klemmer will educate automotive shop owners on the current best practices that maintain an effective Internet marketing strategy through website design, social media, search engine optimization and pay-per-click advertising. The “Targeting Customers Online” seminar then will introduce concrete methods to increase website traffic and Internet visibility, helping shops bring in new customers and boost profits.
“This will be my first time presenting at the NACE | CARS Expo and Conference, and I am excited to share my knowledge of automotive marketing with everyone there,” says Klemmer. “I am very pleased to be able to give back to the association by providing training in the two subjects I’m most passionate about: everything automotive and the Internet!”
Klemmer has more than 20 year of marketing experience, including 10 years of Internet marketing experience for the automotive industry during her tenure at Autoshop Solutions. She has built upon her automotive expertise from handling direct customer interface and managing the website production and marketing process at Autoshop Solutions, to now overseeing the corporate marketing for the company as the CMO. Klemmer is an AdWords Certified Google Partner and continues to be active in the automotive industry through her involvement as an industry speaker and member of the American Marketing Association.
To read more on this year’s NACE | CARS Expo in Detroit, click here.