Autotech Collision Service TV Commercial Educates Consumers About DRPs

Autotech Collision Service TV Commercial Educates Consumers About DRPs

New Jersey shop owner Dean Massimini makes the most of his 30-second TV ad, touching on DRPs, certification and consumer choice in collision repair.

 

When an insurer recommends taking a collision-damaged vehicle to a “preferred” body shop, who benefits?

“Here’s a hint: It’s not you,” asserts Dean Massimini, owner of Autotech Collision Service in Washington Township, N.J., in a new TV commercial.

Massimini makes the most of his 30-second TV ad, touching on DRPs, certification and consumer choice in collision repair.

“Today’s vehicle have complex safety systems and advanced materials that are designed to protect you,” Massimini says in the ad. “Choosing a repair facility that is highly trained and manufacturer-certified is an essential choice.”

Watch the video below, and let us know what you think:

You May Also Like

NABC to Host Third Golf Fundraising Event of 2024

The NABC Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo.

The National Auto Body Council (NABC) Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo., just outside of St. Louis. The golf fundraiser presented by Enterprise will be followed by a Recycled Rides presention at the event. Player registration is now open, and sponsorships are available.

Honda Starts Production on 2025 Honda CR-V Fuel Cell EV

The all-new CR-V e:FCEV is the first production hydrogen FCEV in the U.S. to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability.

I-CAR Launches I-CAR Academy New Early Career Tech Program

I-CAR Academy is the first industry-neutral, comprehensive early career program designed specifically to attract, train and retain technicians.

Spanesi Offers Technical Training at U.S. Headquarters

Spanesi is offering training courses from factory-trained individuals at its U.S. headquarters in Naperville, Ill.

SCRS Announces Repairer Driven Education Registration Now Open

RDE is the most comprehensive collision repair education series of the year, delivered live at the SEMA Show and then made available online for the industry.

Other Posts

IIHS Survey: Most Drivers OK with Anti-Speeding Tech in Vehicles

More than 60% of drivers would find it acceptable if their vehicle provided an audible and visual warning when they exceeded the posted speed limit.

TEXA Releases IDC5 CAR 76.6.0 Software Update

Innovation of the TEXA IDC5 software is focused on new vehicle coverage as well as new diagnostic feature functionality.

Crash Champions Expands Idaho Service

Crash Champions has announced the addition of its 11th Idaho location.

NABC Donates Recycled Ride to S.C. Army Widow

The NABC, GEICO and Better Collision recently donated a refurbished vehicle to the widow of a deceased military veteran.