Axalta Coating Systems announced during a groundbreaking ceremony this week that it will construct its new Customer Experience Center in Concord, N.C. The 45,000-square-foot facility will serve Axalta’s refinish, light vehicle OEM and industrial customers. The facility will provide the latest customer training resources for refinish technicians, particularly those located in the mid-Atlantic region. The center will also house meeting and conference rooms for customers to participate in coatings-related training and development programs. The new facility will be located on the campus of Hendrick Motorsports, just outside Charlotte. Axalta is a 23-year sponsor of Hendrick Motorsports’ racing program.
Charlie Shaver, Axalta chairman and CEO; Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group; Jeff Gordon, four-time NASCAR Cup Series champion; and Nigel Budden, Axalta vice president and head of Axalta’s North America business, participated in a groundbreaking ceremony to kick off construction.
“Our goal is to provide a service to our customers to help them realize improved shop productivity, efficiency and quality,” said Shaver. “We offer a hands-on, process-oriented approach. Our instructors, designers, and staff are committed to continuing the education and the development of our partner organizations.”
Hendrick added, “We’ve enjoyed an unbelievable partnership with Axalta over many years, and this represents another unique step. The opportunities for us to collaborate, both in racing and in our dealership business, are incredible. Our two organizations are committed to each other’s continued success, and we look forward to many more years of working together in innovative ways.”
Axalta’s Customer Experience Center is scheduled to open late 2016. The center is expected to draw hundreds of customers each year for end-of-line repair and real-world training. It will be equipped with the technology to conduct interactive distance learning while a customer is at his/her own plant or body shop. The facility will also house business conferencing resources as well as an Axalta exhibit space.