Axalta Coating Systems has announced the launch of its first blog, titled "Fast Talk." Its inaugural post, "Brilliant Flames Heads to Bristol," can be viewed at axaltaracing.blogspot.com.
Initially, blog posts will be monthly, except when Axalta-sponsored races are on the horizon. Blog fans will have an opportunity to meet and get to know Axalta Racing Girl, whose writings will provide commentary and opinions. This virtual character seeks to engage with racing fans and appeal to a wide demographic.
“The year 2014 is an exciting one for us. We’re off to a quick start with the January launch of a multitude of social media channels, and now we have the Fast Talk blog,” said Wade Robinson, Axalta strategic marketing and racing director. “Axalta Racing Girl is sure to make guest appearances throughout Axalta Racing’s social media channels. Fans should stay tuned, because you never know what’s next.”