Axalta Coating Systems officially revealed the 2014 Brilliant Flames paint scheme on the No. 24 Axalta Chevrolet SS race car, driven by four-time NASCAR Sprint Cup Series champion Jeff Gordon, last week at the NASCAR Hall of Fame in Charlotte, N.C.
After the car was unveiled, the crowd praised the design with cheers and applause. The event also featured motorsports announcer, Winston Kelley, who moderated a panel discussion with racecar driver Jeff Gordon; VP Axalta Coating Systems and Head of North American Business Nigel Budden; Hendrick Motorsports Chairman and Owner Rick Hendrick and Axalta Racing paint scheme artist Sam Bass.
The paint scheme designed by Bass marks the 22nd season of a historic partnership between Axalta, Hendrick Motorsports and Gordon. In addition to debuting the new car design, Axalta also presented Gordon with a donation to the Jeff Gordon Children’s Foundation.
“This is truly a brilliant partnership,” said Budden. “We are proud to support Team 24, Jeff’s philanthropic endeavors and Hendrick Motorsports. There is a tremendous enthusiasm and mutual benefit. We look forward to a successful 2014.”
Axalta’s first sponsored race of the 2014 season will showcase the Brilliant Flames paint scheme in Las Vegas on Sunday, March 9 in the Kobalt Tools 400.