Axalta Coating Systems Unveils New Paint Scheme at NASCAR Hall of Fame - BodyShop Business

Axalta Coating Systems Unveils New Paint Scheme at NASCAR Hall of Fame

"Brilliant Flames" paint scheme revealed to fans in Charlotte, N.C.

Axalta Coating Systems officially revealed the 2014 Brilliant Flames paint scheme on the No. 24 Axalta Chevrolet SS race car, driven by four-time NASCAR Sprint Cup Series champion Jeff Gordon, last week at the NASCAR Hall of Fame in Charlotte, N.C. 

After the car was unveiled, the crowd praised the design with cheers and applause. The event also featured motorsports announcer, Winston Kelley, who moderated a panel discussion with racecar driver Jeff Gordon; VP Axalta Coating Systems and Head of North American Business Nigel Budden; Hendrick Motorsports Chairman and Owner Rick Hendrick and Axalta Racing paint scheme artist Sam Bass.

The paint scheme designed by Bass marks the 22nd season of a historic partnership between Axalta, Hendrick Motorsports and Gordon. In addition to debuting the new car design, Axalta also presented Gordon with a donation to the Jeff Gordon Children’s Foundation. 

“This is truly a brilliant partnership,” said Budden. “We are proud to support Team 24, Jeff’s philanthropic endeavors and Hendrick Motorsports. There is a tremendous enthusiasm and mutual benefit. We look forward to a successful 2014.” 

Axalta’s first sponsored race of the 2014 season will showcase the Brilliant Flames paint scheme in Las Vegas on Sunday, March 9 in the Kobalt Tools 400.


More information:

 

Axalta Racing

 

Axalta Coating Systems 

You May Also Like

HD Repair Forum Announces Dates and Location for Technical Training

The HD Repair Forum will be hosting technical training April 26-27, 2024 at the Hyatt Regency in Frisco, Texas.

The HD Repair Forum will be hosting technical training April 26-27, 2024 at the Hyatt Regency in Frisco, Texas. Heavy- and medium-duty service and collision repair technicians will be able to take advantage of two days of training classes.

Five of these classes will be taught by Bendix Commercial Vehicle Systems and will feature diagnostics and repair of:

Nebraska MSO Acquires Speidell Body Works

Eustis Body Shop has announced the addition of Speidell Body Works into its family of body shops throughout Nebraska.

WIN Announces Speakers, Programs for 2024 Conference

The conference, which this year is themed “Dream Out Loud,” will celebrate women in the collision repair industry.

AkzoNobel Announces Automotive & Specialty Coatings Leadership Changes

John Griffin, Dan Carranza and Dustin Warren have all seen changes to their roles in Automotive & Specialty Coatings and U.S. Vehicle Refinishes Sales.

Guess the Car and Win $50!

Give us your answer for this month’s Guess the Car and you might win $50!

Other Posts

Auto Glass Now Builds National Brand

All-Star Glass, Horizon Auto Glass, A1 Auto Glass, Auto Glass Fitters and Discount Auto Glass have been rebranded and remodeled to Auto Glass Now’s brand identity.

NABC Donates Recycled Ride to Deserving Chicago Family

The NABC, Allstate and Gold Coast Auto Body recently donated a refurbished vehicle to a deserving Chicago resident.

Hunter Engineering to Exhibit HawkEye XL Aligner at TMC

New commercial alignment system offers speed, versatility and ease of use.

Crash Network Releases Results of 2024 Insurer Report Card

A record-high 19 companies, including six of the largest U.S. auto insurers, received a grade of C- or lower.