Axalta Coating Systems Unveils New Paint Scheme at NASCAR Hall of Fame - BodyShop Business
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Axalta Coating Systems Unveils New Paint Scheme at NASCAR Hall of Fame

“Brilliant Flames” paint scheme revealed to fans in Charlotte, N.C.

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Axalta Coating Systems officially revealed the 2014 Brilliant Flames paint scheme on the No. 24 Axalta Chevrolet SS race car, driven by four-time NASCAR Sprint Cup Series champion Jeff Gordon, last week at the NASCAR Hall of Fame in Charlotte, N.C. 

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After the car was unveiled, the crowd praised the design with cheers and applause. The event also featured motorsports announcer, Winston Kelley, who moderated a panel discussion with racecar driver Jeff Gordon; VP Axalta Coating Systems and Head of North American Business Nigel Budden; Hendrick Motorsports Chairman and Owner Rick Hendrick and Axalta Racing paint scheme artist Sam Bass.

The paint scheme designed by Bass marks the 22nd season of a historic partnership between Axalta, Hendrick Motorsports and Gordon. In addition to debuting the new car design, Axalta also presented Gordon with a donation to the Jeff Gordon Children’s Foundation. 

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“This is truly a brilliant partnership,” said Budden. “We are proud to support Team 24, Jeff’s philanthropic endeavors and Hendrick Motorsports. There is a tremendous enthusiasm and mutual benefit. We look forward to a successful 2014.” 

Axalta’s first sponsored race of the 2014 season will showcase the Brilliant Flames paint scheme in Las Vegas on Sunday, March 9 in the Kobalt Tools 400.


More information:

 

Axalta Racing

 

Axalta Coating Systems 

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