Axalta Partners with Karma Automotive to Bring Innovative Color and Design to 2018 SEMA Show - BodyShop Business

Axalta Partners with Karma Automotive to Bring Innovative Color and Design to 2018 SEMA Show

Axalta announced it is teaming with Karma Automotive to display their Axalta-painted Revero in Axalta's booth no. 22391 during the 2018 SEMA Show.

Axalta announced it is teaming with Karma Automotive to display their Axalta-painted Revero in Axalta’s booth no. 22391 during the 2018 SEMA Show Oct. 30-Nov. 2, 2018 in Las Vegas. The Karma Revero is a luxury electric vehicle with an innovative and stylish design that is complemented by the colors it comes in, including Corona Del Sol, Borrego Black, Ocean Veil and more. As the exclusive exterior paint supplier to Karma, Axalta will feature the Revero and its environmentally-inspired collection of color.

“We are thrilled to bring this stunning vehicle to the SEMA Show,” said Nancy Lockhart, Axalta’s North American Color marketing manager. “The Revero on display features a color named ‘Corona Del Sol,’ which translates to ‘crown of the sun.’ It’s a rich shade of red that really has to be seen to be believed.”

Added Karma Automotive Chief Revenue Officer Jim Taylor, “The Karma Revero is the world’s most exclusive grand touring luxury electric vehicle and is as visually dynamic as it is exhilarating to drive. Few cars in the world can match the stunning design, luxury and efficiency of the Revero. Our business and product plan is driven in part by collaborating with partners like Axalta whose expertise help us accelerate product development and differentiation.”

You May Also Like

NABC Donates Recycled Ride to Texas Veteran

The NABC, GEICO and Caliber Collision recently donated a refurbished vehicle to a deserving  Texas veteran.

The National Auto Body Council (NABC), along with GEICO and Caliber Collision, recently donated a refurbished vehicle to a deserving  Texas veteran via the NABC's Recycled Rides program.

The presentation took place at the Lone Star Changing and Saving Lives Golf Tournament at the Texas Star Golf Course. The 2018 Kia Soul was donated by GEICO, and the team at Caliber Collision Dallas fully refurbished the car.

Crash Champions Acquires Fender Mender Collision in Encinitas, Calif.

Crash Champions now operates a network of more than 100 locations across the state of California.

CAPA Elects New Members to Board of Directors and Technical Committee

The Certified Automotive Parts Association has announced the election of four members to its board of directors and three members to its technical committee.

Axalta Named 2023 General Motors Supplier of the Year

GM selects winners based on performance, innovation, cultural alignment with GM’s values and commitment to achieving GM’s ambitious goals.

Crash Champions Hosts Biannual Operations Leadership Conference

The three-day event featured presentations from Crash Champions Founder and CEO Matt Ebert, executive leadership, senior operations leaders and more.

Other Posts

Driven Brands Collision Buzz Podcast Wins Awards

The Collision Buzz podcast won two awards from the U.S. Podcast Association (USPA).

CIF Announces United Recyclers Group as Repeat Annual Donor

This marks U.R.G.’s fourth consecutive donation at the Urgent Care tier.

Salem Auto Body: Since the 1920s

Salem Auto Body is located down the road from Gallows Hill, where Bridget Bishop was hanged in 1692 as part of the Salem witch trials.

Classic Collision Adds New Location in Washington State

Classic Collision has announced the acquisition of Blue Sky Auto Body in Tacoma, Wash.