Axalta Unveils New Artist Signature Series at the 2016 SEMA Show

Axalta Unveils New Artist Signature Series at SEMA

The collection, called Axalta Artist Signature Series – Cromax Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel and Axalta color designers.



Axalta Coating Systems launched its latest Artist Signature Series of custom refinish colors earlier this month at the SEMA Show in Las Vegas. The collection, called Axalta Artist Signature Series – Cromax Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel and Axalta color designers.

Mobsteel owner Adam Genei, artist Ron Coan and the rest of the team from Mobsteel, a design/build car company that manufactures aftermarket products and builds custom cars, and the subject of a popular NBCSN show of the same name, joined Axalta’s Mike Carr, president of Axalta’s business in North America, and Harry Christman, Cromax brand manager, to launch the new color collection at Axalta’s “Engineered for Speed” booth. The colors, including 8 Mile Maroon and Motorcity Sunset, are part of the dynamic series that appear to be a shade of black at first glance, but under light reflect rich reds, purples, golds and more. These effects are accomplished with a new charcoal candy dye and an added xirallic pearl effect that creates pops of color and explodes in sunlight, according to Axalta.

“I’m so proud to have a Mobsteel signature line of colors,” said Genei. “It was a great experience to work with the experts at Axalta at their Chicago training center to create our Mobsteel Midnight CFX Candy Colors. Launching this at SEMA during a press conference at the Axalta Engineered for Speed booth was just icing on the cake.”

Added Christman, “This line is exciting for both Axalta and the artists with whom we work. I’m thrilled that Mobsteel founder Adam Genei and his team helped to reveal this exciting new collection in the Artist Signature Series. We are extremely proud that this talented design/build team uses Axalta refinish products in their shop and that they partnered with us to create a line of colors inspired by their city of Detroit and their craft.”

The Axalta Signature Series is designed to recognize and promote the creative color imagination of innovative refinishers. Cromax Mobsteel Midnight CFX Candy Colors is the second line in the Axalta Artist Signature Series. Axalta first introduced the series at the 2015 SEMA Show with Danny D’s Mild-to-Wild Combinations.

To watch the Mobsteel Midnight CFX Candy Colors launch video, click here.

You May Also Like

Dave Luehr Presents 4th Annual Positivity Summit

Dave Luehr and Ryan Taylor will be joined by over 25 body shop owners and managers, industry leaders and thought leaders from around the world to discuss the hot topics concerning the industry.

Dave Luehr of Elite Body Shop Solutions and Ryan Taylor of BodyShop Booster and AMP Bureau have announced the 4th Annual Positivity Summit. Luehr and Taylor will host this free online event on Friday, March 24 from 10 a.m. to 4 p.m. CDT.

Many challenges face the collision industry right now with more in the future. Despite the challenges, Luehr and Taylor believe proactive collision repairers can position themselves for a stronger future.

I-CAR Achieves National Recognition as Top Workplace

I-CAR has earned a 2023 Top Workplaces USA award, which recognizes and celebrates organizations across the country that have built exceptional, people-centric workplace cultures.

NABC Gifts Recycled Ride to Deserving Phoenix Mom

The NABC, Allstate, Maaco and Meineke presented a refurbished vehicle to a deserving Phoenix, Ariz., mother as part of the Recycled Rides program.

Mike Anderson to Keynote 2023 PBES Conference

Anderson will share updates on the current PBE industry and also reveal results from his “Who Pays for What?” survey.

CAR Coalition Announces PartsTrader as Newest Member

The CAR Coalition announced that PartsTrader has joined the organization.

Other Posts

Dent Fix MAXI DF-505 Featured on LNC Collision YouTube Channel

Dent Fix’s MAXI DF-505 Steel Dent Pulling Station was recently featured on LNC Collision’s YouTube channel with over 393,000 subscribers. 

ASE Winter Registration Deadline March 31

The winter registration deadline for the National Institute for Automotive Service Excellence (ASE) testing and recertification is March 31.

Next Collision Cocktail Hour to be held March 15

The next Collision Cocktail Hour, an after-hours Zoom call on collision industry issues, will be held March 15, 2023 at 8 p.m. EST.

Fix Auto USA Celebrates Women Leaders

Fix Auto USA announced it is highlighting the women who embody the Fix Auto USA advantage for Women’s History Month.