Babcox Media announced the addition of a new international publication to its aftermarketNews (AMN) brand portfolio: AMN Global.
Featuring a standalone website and supporting bi-weekly e-newsletters, AMN Global was created to provide North American automotive aftermarket executives and other stakeholders with deeper insights into an increasingly globalized marketplace. AMN Global offers access to news content, thought leadership and best practices for success in the automotive aftermarket on an international level.
The website, aftermarketnewsglobal.com, and newsletter also will provide readers with practical solutions to managing their brands abroad.
“As our world shrinks around us, this is an excellent time to offer a total global business picture to our readers,” said Scott Shriber, group publisher at Babcox Media. “AMN Global also allows us to provide our industry partners with exciting new opportunities to showcase their leading brands around the world.”
AMN Global officially launched on June 2nd. The brand will be introduced to the marketplace under the tagline, “Advancing the Business of the Global Aftermarket,” which also serves as the brand’s overall mission and promise to readers and advertisers.
To view the new website and sign up for the bi-weekly newsletter, go to aftermarketnewsglobal.com.