Barrett-Jackson President's Custom Ford Fairlane Garners $700K for Armed Forces Foundation - BodyShop Business

Barrett-Jackson President’s Custom Ford Fairlane Garners $700K for Armed Forces Foundation

Back-and-forth bids escalated to near nosebleed levels on the 1964 Ford Fairlane at Barrett-Jackson’s 4th Annual Las Vegas auto auction. Boldly painted in the “Red Hot Chili Pepper” hue from the Sherwin-Williams Planet Color Barrett-Jackson Collector Color Series, the car was the top-selling vehicle of the event, garnering $700,000 – all of which went to one important charity.

The winning bidder showed his gratitude to those serving in the American military and their families, with 100 percent of the sale’s proceeds benefiting the Armed Forces Foundation, a national non-profit organization that provides support for wounded service members and their families, through Project American Heroes. Additionally, Barrett-Jackson waived its commissions on the sale, as it has on all charity sales in recent years.

“Our men and women in uniform are on the front lines every day, and their families are continually called upon to put others first. We at Barrett-Jackson feel strongly about this incredible group of people and amazing charity, and that’s why I am willing to give up one of my prized possessions to show how thankful I am,” said Steve Davis, president of Barrett-Jackson, and (previous) owner of the Fairlane.

The car underwent hundreds of hours of restoration and detailing and was featured at the 2009 SEMA convention at the Sherwin-Williams Automotive Finishes booth. It features a Roush Performance 427IR, 8-stack fuel injection 560 HP engine with a torque of 540 ft.-lbs. and a Tremec TKO 6 speed.

Its custom finish comes from the Sherwin-Williams Planet Color Barrett-Jackson Collector Color series – a line of optically enhanced automotive paints containing special combinations of highly reflective additives. The color, “Red Hot Chili Pepper” (#PCFP2), is one of 25 colors in the factory package, custom paint line.

Planet Color Custom Paints and Finishes, including the Sherwin-Williams Planet Color Barrett-Jackson Collector Color series, are available at Sherwin-Williams Automotive Finishes branches and other participating distributors throughout North America.


More information:

Planet Color finishes

Sherwin-Williams Automotive Finishes

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