BASF Automotive Refinish Names New North America Distribution Director - Body Shop Business

BASF Automotive Refinish Names New North America Distribution Director

Denise Kingstrom began her career with BASF in 1999, joined the Coatings OEM team as a field technical sales representative in 2003, and joined the Refinish business in 2010.


Paul Whittleston, vice president of BASF Automotive Refinish North America, recently announced the appointment of Denise Kingstrom as the North America distribution director.

“In line with our strategy to grow market share, Denise and her team are accountable to execute our North America distribution strategy,” said Whittleston. “This includes enhancing the compelling value proposition distributors gain when partnering with BASF and growing their sales. Strategic leadership of ColorSource, the BASF single-line distributor program and the national distribution accounts are also part of her responsibilities.”

Kingstrom began her career with BASF in 1999 with assignments in New Jersey and Mexico. In 2003, she joined the Coatings OEM team as a field technical sales representative. In 2010, Kingstrom joined the Refinish business, leading both key and strategic account teams. She is a graduate of Michigan State University with a Bachelor of Arts and Master of Business Administration.

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