BASF announced it is opening a new 3,000-square-foot automotive refinish training center in Houston, making it BASF’s first training center in the area. It will be located at 19345 Kenswick Drive, No. 600.
The facility will include the latest in virtual and in-person training facilities, state-of-the-art spraybooths and market-leading application equipment to enable next-generation training for every job function required by the collision repair industry. BASF states that the opening of this facility demonstrates its commitment to the automotive refinish marketplace and enhances the value provided to its distribution and collision repair customers in the southwest.
“The Houston training center will be a BASF center of education for the collision repair industry,” said Marcos Corradin, BASF senior marketing manager. “This training facility will allow us to educate our customers on the most efficient painting techniques along with Advanced Bodyshop Solutions and VisionPlus University courses for managers and front office personnel to help drive more business through their shops.”
Paul Whittleston, BASF vice president, Automotive Refinish, added, “Opening this training facility in the Houston market signifies the value we place on training our customers with both the latest technology and techniques. It also enhances our ability to work with our distribution partners to deliver best-in-class technical and process training in the gulf coast markets.”
The new facility is expected to open in January 2016.