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Automotive Service & Repair Week (ASRW) announced that BASF has committed to a presence on the show floor at the upcoming 2011 event. This year is the first since 2008 for ASRW to include BASF among its list of exhibitors.
"NACE is the premier event for the collision repair industry, and we understand how important it is to represent the BASF brand among this core audience who uses BASF products," said Chuck Soeder, vice president, BASF Automotive Refinish. "We look forward to supporting the industry by exhibiting at ASRW this October."
BASF can be found in booth N1413 at the ASRW Expo.
"BASF’s participation in ASRW this year is truly significant for several reasons. Aside from our audience consistently requesting to see them on the show floor, their return is also the latest event in a growing list of positive turns ASRW has experienced this year, leading up to the Orlando event," said Ron Pyle, ASA president.