BASF Displays Custom Car During 2013 Woodward Dream Cruise - BodyShop Business

BASF Displays Custom Car During 2013 Woodward Dream Cruise

1956 Chevrolet Bel Air sports BASF's R-M Diamont paint.

BASF did its part to add to the colorful and classic atmosphere of the 2013 Woodward Dream Cruise held Aug. 17 in Detroit, Mich., by displaying a custom 1956 Chevrolet Bel Air painted with BASF’s R-M Diamont paint.

BASF’s Dream Cruise display was located at Morisette Automotive on Woodward Ave., just south of 13 Mile Road in Royal Oak, Mich.

In addition to the custom Bel Air, BASF also featured artwork from airbrush artist Jeffery James. He had a display showing car parts painted with colors from BASF’s Carizzma paint line – a low-volatile organic compound (VOC) refinishing solution offering a wide range of colors and virtually limitless effects, according to the company. Carizzma is supported by BASF’s R-M Refinish System.

”The Dream Cruise was the perfect venue to spotlight the results of our vibrant paint colors," said Vitor Margaronis, marketing director for BASF Coating Solutions. "It’s the largest one-day automotive event in the country, and we love being out here supporting the industry and the community."

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