BASF Hosting Color Contest with Bogi Lateiner of All Girl's Garage

BASF Hosting Color Contest with Bogi Lateiner of All Girl’s Garage

Fans can vote for a paint color for Bogi's latest personal project, an all-female truck build, and also submit names for each of the three custom R-M brand colors developed by Bogi.

Bogi’s all-female build team: (left to right) Kristen Cline, aka Grease Girl; Heather Herr, manager of the build; Bogi; and Michelle Davis from Team Sugar High.

BASF announced it is hosting a contest with Bogi Lateiner (Bogi) from Velocity’s All Girl’s Garage to select a paint color for her latest personal project – an all-female truck build.

Voting is now open, with fans selecting one of three colors: dark teal, sky blue or dark purple. Visit to view the video of Bogi mixing the three colors and to vote. Following the color contest, fans will have the opportunity to submit names for each of the three custom R-M brand colors developed by Bogi.

The 1957 Chevy truck “Montage,” built by Bogi and her all-female team, along with the selected color, will be unveiled at BASF’s 2017 SEMA booth.

“This is a great opportunity to connect people with the same objective of attracting more women to the collision repair industry and supporting those currently in the industry,” said Denise Kingstrom, BASF North America Refinish distribution director.

BASF will follow Bogi and her team throughout the build, sharing videos and more on BASF’s social media channels until the unveil at SEMA in October. To view Bogi’s progress on the Chevy Montage, follow BASF Refinish on Facebook and Twitter.

“I absolutely appreciate all of my fans and everyone who helped make this happen,” said Bogi. “BASF has been a huge supporter of this build from the very beginning.”

You May Also Like

Guess the Car and Win $50!

Give us your answer for this month’s Guess the Car and you might win $50!

Who can't relate to achy, tired knees? Especially at our advanced age! Last month's Guess the Car featured especially creaky, exhausted knees, and the answer was a real knee knocker, har-dee-har-har! If you added Knee + Yawn, you got (Dodge) Neon!

Now, it's your chance to win $50! What MAKE of vehicle does the above picture represent? To submit your guess, click here. Good luck!

New ProColor Collision Body Shop Opens in Escondido, Calif.

ProColor Collision announced it has opened a new location in Escondido, Calif., to serve the greater San Diego area.

Wren’s Collision Group Acquires 13th Collision Repair Center

The privately owned MSO announced it has acquired Brian’s Paint & Body, a two-location MSO in the metro Atlanta market.

Focus Advisors Represents Vinart in Sale to VIVE Collision

Focus Advisors said it is seeing increasing interest by successful dealership owners to sell their body shops and enter services agreements.

AASP/NJ to Host Auto Body Laws and Regulations Seminar

One of New Jersey’s top automotive attorneys will provide an overview on how to develop a strong contract to protect your shop and customers.

Other Posts

Classic Collision Adds New Location in Home State of Georgia

Classic Collision has announced the acquisition of Wright One Paint & Body in Augusta, Ga.

Consolidator Report

Consolidation news from the week of May 29.

VIVE Collision Acquires Vinart Collision Center

VIVE Collision announced it has successfully completed the acquisition of Vinart Collision Center from the Vinart family of automobile dealerships. 

Association News

Association news from the week of May 29.