BASF, KC Mathieu to Kick Off R-M Collaboration at 2016 NORTHEAST Show

BASF, KC Mathieu to Kick Off R-M Collaboration at 2016 NORTHEAST Show

BASF, a platinum sponsor of the NORTHEAST Show, will host autograph sessions with Mathieu at booth no. 227 on Saturday, March 19th, from 10 a.m. to noon, and again from 2 to 4 p.m.

BASF-collaboration

BASF announced it will kick off its collaboration with KC Mathieu of KC’s Paint Shop and KC’s Speed Shop as spokesperson for the R-M automotive refinish paint line at the Alliance of Automotive Service Providers of New Jersey (AASP-NJ) NORTHEAST Show. The show takes place March 18-20 at the Meadowlands Exposition Center in Secaucus, N.J.

BASF, a platinum sponsor of the NORTHEAST Show, will host autograph sessions with Mathieu at booth no. 227 on Saturday, March 19th, from 10 a.m. to noon, and again from 2 to 4 p.m. The company will highlight the productivity and versatility of its R-M refinish paint brand.

“The NORTHEAST Show is an ideal place to showcase the quality and flexibility of R-M and highlight our work with a talented pro like KC,” said Tina Nelles, marketing services manager, BASF. “Each year, NORTHEAST exhibits the latest and greatest the automotive repair industry has to offer.”

Mathieu stars on Discovery Channel’s hit series Fast N’Loud, has been the focus of numerous national magazine features, has made appearances on news and radio broadcasts, and is a celebrity staple at car and trade shows across America.

BASF will also display a 2015 Ford Mustang Ecoboost from Ice Nine Group featuring custom R-M white and crystal black paint.

You May Also Like

NABC Donates Recycled Ride to Deserving Las Vegas Family

The NABC, GEICO and Caliber Collision recently donated a refurbished 2019 Toyota Camry to a Las Vegas resident and his adopted family.

The National Auto Body Council NABC), along with GEICO and Caliber Collision, recently donated a refurbished 2019 Toyota Camry to a Las Vegas resident and his adopted family during the pre-race festivities of the Pennzoil 400 at Las Vegas Motor Speedway. The donation was made via the NABC's Recycled Rides program.

Dent Wizard Hires New Senior VP of Strategic Growth & Development

Adrian Gonzalez will be charged with driving growth through mergers and acquisitions.

CCC Report Analyzes Labor Pressures, Vehicle Complexity

Report shows advanced technology is contributing to costlier repairs, higher claims costs and longer cycle times.

Crash Champions Continues Steady Expansion Across Idaho

Crash Champions has announced the acquisition of Hoffman Auto Body in Boise, Idaho.

NABC Donates Recycled Ride to Tucson, Ariz. Family

The NABC, Allstate, Maaco and  Meineke Car Care recently donated a refurbished vehicle to a deserving Tucson, Ariz.-area mom.

Other Posts

ASE Practice Tests Available Online

ASE is encouraging those pursuing certification to take the official practice tests as part of their test preparation process.

Corby’s Collision Center: Since 1942

Bentley (Bud) and Evelyn Corby started Corby’s in a little gas station in Honeoye Falls, N.Y.

CIF Announces Enterprise as Repeat Annual Donor

Enterprise has donated for the fourth consecutive time at the Urgent Care (second highest) tier.

NABC Donates Recycled Ride to Central Georgia Mom

The NAB), GEICO and Five Star Collision Center-Wimbish recently donated a refurbished vehicle to a deserving mother of four.