BASF has announced it will be the silver sponsor of the 2014 Detroit Autorama Ridler’s Ball that takes place on March 7, 2014, at Cobo Center in Detroit.
The highlight of the ball will be the announcement of the Pirelli “Great Eight” finalists for the Chevrolet Performance Ridler Award. BASF has had paint from its Glasurit 90-Line featured on six of the past 12 Ridler Award winners, including the 2012 winner a 1955 Ford Thunderbird designed by Jonathon Peace and built by Torq’d Design Lab and Greening Auto Company and featuring Glasurit 90-Line Brilliant Red.
The Ridler Award is named for Don Ridler, who started promoting Autorama in the 1950s. With his expertise, Autorama became one of the top hot rod shows in the country. Following Ridler’s passing in 1963, a decision was made to create an award to honor his memory. The Ridler Award has been given out to the best new creations since 1964. Cars must be shown for the first time to be eligible for the award.
For tickets to the Ridler’s Ball, click here.