BASF Refinish Launches Chip Foose Web Content - BodyShop Business

BASF Refinish Launches Chip Foose Web Content

BASF Automotive Refinish Coatings North America has enhanced its Web site,, with a new section devoted to Chip Foose and the signature line of “Foose Colors” he developed with BASF. The new section is titled, “Color by Foose – Paint by BASF.”

Elements of the site include:

• Color by Foose – an interactive preview of the 12 colors offered by BASF for a limited time only

• Personal video message from Chip Foose – hear Chip talk about why he chose BASF for his paint line

• Winning Spirit – a link to Chip Foose articles published in Winning Spirit, BASF’s Automotive Refinish magazine

• Image gallery – a collection of Foose-related images and moments captured at difference automotive events

Visit and click on the “Colors by Foose – Paint by BASF” banner on the home page to access the content.

BASF’s Foose Signature Colors are available in waterborne formulations under the brand Glasurit 90-Line and in solventborne formulations under the brand R-M Diamont.

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