BASF Refinish Launches New Carizzma Web Site - BodyShop Business

BASF Refinish Launches New Carizzma Web Site

BASF Automotive Refinish Solutions has launched a new version of The site is devoted to BASF’s R-M CARIZZMA brand of automotive refinish paints.

New content areas include:

• News section using a blog style format and easy-to-locate topics;
• User ability to register and manage subscriptions to the CARIZZMA news feed;
• Article sharing with popular social media sites, such as Facebook, Twitter, Flickr, YouTube and Myspace;
• RSS feeds to support popular news aggregators;
• Photo gallery incorporates lightbox effect for easier photo album navigation;
• Keyword search tool

The Web site also features some of the custom cars BASF will highlight in its SEMA booth 21442 this year. See and read about a 2010 Camaro designed by Sound Choice and Performance and a Stillen Nissan GT-R Targa race car covered in CARIZZMA paint.


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