BASF Automotive Refinish Solutions has launched a new version of www.carizzmacolors.com. The site is devoted to BASF’s R-M CARIZZMA brand of automotive refinish paints.
New content areas include:
News section using a blog style format and easy-to-locate topics;
User ability to register and manage subscriptions to the CARIZZMA news feed;
Article sharing with popular social media sites, such as Facebook, Twitter, Flickr, YouTube and Myspace;
RSS feeds to support popular news aggregators;
Photo gallery incorporates lightbox effect for easier photo album navigation;
Keyword search tool
The Web site also features some of the custom cars BASF will highlight in its SEMA booth 21442 this year. See and read about a 2010 Camaro designed by Sound Choice and Performance and a Stillen Nissan GT-R Targa race car covered in CARIZZMA paint.