BASF Signs on as Official Show Sponsor of NORTHEAST 2011 - BodyShop Business
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BASF Signs on as Official Show Sponsor of NORTHEAST 2011


The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) announced that BASF Automotive Refinish has signed on as the official show sponsor of the 34th Annual NORTHEAST Automotive Services Show at the Meadowlands in Secaucus, N.J. NORTHEAST 2011 takes place March 18,19 and 20.

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"Having BASF come on board to sponsor NORTHEAST 2011 just adds to the national influence and perception our show is gaining," AASP/NJ President Jeff McDowell said from his shop in Fords, N.J.

"BASF’s decision to be the official show sponsor of NORTHEAST 2011 was really an easy one," said Darlene Eilenberger, marketing director for BASF Automotive Refinish. "We have displayed at NACE and SEMA, but we’re well aware that there is also a very important customer base who may not always be able to travel to Las Vegas. The NORTHEAST show is an optimal place for us to catch up with our customers in the Northeast region while showcasing our newest products. Given the increasing growth and influence of NORTHEAST, we wanted to show our support of this year’s event in a big way."


BASF is also looking forward to participating in the educational portion of the show.

"With environmental legislation pending in the Northeast region, we felt 2011 was the perfect year to actively participate in NORTHEAST — not only to increase visibility on our line of waterborne refinish products, but also to educate and network with the thousands of repair professionals who will be directly impacted by it," Eilenberger added. "We are very excited to showcase our brands and meet with NORTHEAST Show attendees."

AASP/NJ said it’s honored to have BASF join NORTHEAST as show sponsor.

"This is the first time in all the show’s years that we have had a sole event sponsor for NORTHEAST," McDowell says. "We are honored that such a prestigious company as BASF would incorporate its brand with NORTHEAST 2011, and we hope this is the start of a long and prosperous tradition."


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