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BASF Supplies 37 Custom Colors to Jaguar Land Rover Special Vehicle Operations

The new colors represent a combination of the R-M Onyx HD and Glasurit 90 Line, available in both gloss and matte satin finishes.

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BASF announced that its collaboration with Jaguar Land Rover (JLR) is expanding globally in that it will supply 37 unique colors for the Jaguar Land Rover Special Vehicle Operations for 2017 models. The new colors represent a combination of the R-M Onyx HD and Glasurit 90 Line, available in both gloss and matte satin finishes.

The new colors will initially be available for the Range Rover L405 and the Range Rover Sport L494.

Jaguar Land Rover has been implementing BASF’s Advanced Business Solutions in its body shop network in various countries for years, beginning in the Middle East region, one of the densest markets for luxury brands in the world, and North Africa.

“The programs implemented with JLR globally are very similar to the solutions offered by BASF in North America to track KPIs and help shops benchmark their numbers so they can implement strategies to improve efficiencies,” said Jeff Wildman, BASF manager, OEM & Industry Relations.

Added Arjan Klijn, BASF Global key account manager for JLR, “The strong collaboration between Jaguar Land Rover and BASF, in production and in aftermarket, is aimed at putting the customer first. We are proud of our strong global partnership with such a premium vehicle manufacturer.”

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