BASF Supports Repairer Driven Education at SEMA Show

BASF Supports Repairer Driven Education at SEMA Show

BASF once again is supporting SCRS' RDE series at the SEMA Show, which kicks off at 3 p.m. PST on Monday, Nov. 1.

BASF announced it is once again supporting the Society of Collision Repair Specialists’ (SCRS) Repairer Driven Education (RDE) series at the SEMA Show, which kicks off at 3 p.m. PST on Monday, Nov. 1.

Collision businesses will be able to immerse themselves in thoughtful educational sessions designed to give collision industry operators insight into tangible solutions to improve and develop their operations when they return home from the SEMA Show.

“When we launched the RDE series in 2010, BASF was the first company to step up and commit to supporting,” said Aaron Schulenburg, executive director of SCRS. “Since then, they’ve been a consistent participant, with strategic insight, financial contribution and thought leadership in the sessions. This program has been wildly successful for the industry, and it’s always rewarding to work closely with organizations that share our vision in the value that RDE brings to the industry and the SEMA Show.”

In addition to BASF’s overall support of the RDE series and the OEM Collision Repair Technology Summit (Thursday, Nov 4, 9 a.m-2:30 p.m. PST), industry operators will have the opportunity at SEMA to learn directly from BASF subject matter experts. Each of the below sessions will be held at the Las Vegas Convention Center during the SEMA show in a new location in the Upper South Hall:

Tuesday, Nov. 2, 3-5 p.m. PST

“The Ebb and Flow of a New Normal” will feature Jane Niemi, NA market manager for BASF, John Shoemaker, business development manager for BASF and Jeff Wildman, manager OEM/industry relations for BASF. This session will outline what many are referring to as a “new normal” in the collision industry. A pandemic, growing emphasis on OEM certifications, increased volume of electric vehicles and a distinct change in how consumers use their vehicles have brought a myriad of changes to the collision industry. The session leaders will illustrate what changes have occurred, why they came about and how we can employ sustainable steps to maintain those we chose to adopt.

Wednesday, Nov. 3, 3-5 p.m. PST

On Wednesday, James Chargo, Color Solutions lead, Automotive Refinish Coatings North America will head up a panel discussion on digitalization and the future of color matching: What does a shop focused on operational excellence need to know? This roundtable-guided discussion around the digital advances in color matching will help identify a shop that can achieve a quality color match faster. The diverse panel will discuss and challenge each other as they discuss the benefits and future of color matching.

“We feel strongly about educating and preparing present and future technicians for the challenges and demands of today’s collision repair,” said Jane Niemi, NA marketing manager – Automotive Refinish. “We succeed in the long term by teaching others how to thrive and become experts in the field and have always been proud to partner with SCRS to accomplish this through Repairer Driven Education.”

While BASF has been a mainstay of support for education during show hours, 2021 marks the first year that the company will join SCRS as a co-host of the crowd-favorite Sky Villa After Party event on Thursday evening.

Aside from education, networking is one of the key benefits attendees gain from attending events such as the SEMA Show, and this Thursday night event has become the premiere destination for the collision industry, providing unique experiences in some of the most sought-after Vegas locations. The RDE After Party affords guests with a well-earned opportunity to let their hair down and enjoy an evening amongst friends after a week of exploration and education. In 2021, it will be held for the first time ever in the historic Versailles Sky Villa at the Westgate Las Vegas Resort and Casino. Tickets are required to attend the event.

To register for RDE, click here. Or, you can register outside the classrooms located in the Upper South Hall of the Las Vegas Convention Center. A full list of sessions can be found online here.

The 2021 RDE series is made possible with support from 3M, AASP, AirPro Diagnostics, AkzoNobel, Axalta, BASF, Car-O-Liner, CCC, Celette, Enterprise, PBES, Reliable Automotive Equipment, Spanesi-Americas, Toyota Wholesale Parts and SEMA.

You May Also Like

Repairify, Autel Announce New Initiatives for 2024

In Q1 2024, Autel and Repairify will continue to enhance the value of their combined services for their users through various planned releases.

Repairify, Inc., a portfolio company of Kinderhook Industries, LLC, and Autel U.S., a wholly-owned subsidiary of Autel Intelligent Technology Corp., Ltd., are focusing on key partnership advances made this year and announcing bold initiatives for 2024. 

Repairify and Autel have enhanced the efficiency of the collision and glass repair shop workflow and documentation process by seamlessly integrating Repairify’s remote services and authentic OEM tool scans into the Autel Remote Expert platform. This integration, now available on Autel MaxiSYS Ultra series tablets and MaxiFlash XLink standalone communication devices, increases efficiency by reducing the number of in-shop tools needed to support vehicle diagnostics, calibrations and programming events.

GCIA December Meeting to Feature Mike Anderson

Anderson will give a talk titled “Be Extraordinary” at the Georgia Collision Industry Association meeting on Dec. 13.

Central PA I-CAR Holding Bingo Fundraiser

The fundraiser, which will be held Jan. 20, 2024 from 1-5 p.m., will benefit Central Pennsylvania area collision programs.

NABC Forms Changing and Saving Lives Foundation

The Changing and Saving Lives Foundation, a 501(c)3 organization, was founded to provide support and assistance to families in need, military members, veterans and first responders.

Precision Diagnostics Approved for Ford’s Collision & Glass Program

Madison, Wis.-based Precision Diagnostics recently earned approval as an authorized service partner on Ford’s Collision & Glass Certification program for ADAS calibrations.

Other Posts

TechForce Foundation Names New Chief Growth Officer

As chief growth officer, Jennifer Bergeron brings over 20 years of experience in technical education and organizational management to TechForce.

CREF Selected for LKQ Holiday Vote Fundraiser

The Collision Repair Education Foundation (CREF) was selected as one of the 10 participation charities in the LKQ Cares Holiday Vote fundraiser for this year.

Ford Approves AirPro Diagnostics for Collision, Glass Programs

AirPro Diagnostics announced that Ford has approved AirPro as a diagnostics and calibrations provider to ensure a complete and safe repair.

ASA Applauds Regulatory Proposal that Excludes Collision Repairers

The proposal would have increased required reporting under a revised Air Emissions Reporting Requirements (AERR) regulation.