BASF Using Artificial Intelligence for Color Matching - BodyShop Business

BASF Using Artificial Intelligence for Color Matching

BASF Automotive Refinish Solutions has developed a software program that applies artificial intelligence using neural networks to the process of color matching paint.

At this time, BASF’s artificial intelligence color matching system is only used internally. In the future, BASF plans to offer this system to its global automotive refinish customers and leverage the technology in the OEM coatings market.

Developed by BASF’s Craig McClanahan, manager of color research for BASF Coatings North America, the artificial intelligence improves the efficiency and accuracy of the color matching process, BASF says. The software uses a machine learning algorithm to achieve its color matching ability from previously developed color formulations.

“One of the significant elements of this artificial intelligence is that it takes color matching to a higher level with a greater degree of accuracy than ever before seen in the automotive refinish industry,” said McClanahan. “It actually learns and gets better over time.”

As BASF produces new color matches over time, the intelligent system learns from them, then automatically and exponentially applies that learning to the matching of new colors. BASF claims the new system achieves high-quality color matches 95 percent of the time, versus the industry standard of roughly 50 percent.

McClanahan and the artificial intelligence development team located in Whitehouse, Ohio, use information from BASF’s globally integrated color laboratories around the world to “train” the artificial intelligence software with global BASF color-matching information. By the end of 2009, this artificial intelligence will contain color data from all 10 BASF automotive refinish laboratories in Japan, Australia, China, Brazil, France, Germany, India, Spain, Italy and the United States.  

For more information, visit www.basfrefinish.com.

You May Also Like

Body Bangin’ Southeast Collision Conference: Create a Bulletproof Repair Plan with Danny & Kyle

Live from the Southeast Collision Conference, Micki Woods interviews Kyle Motzkus and Danny Gredinberg on building a repair plan supported by facts.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association's 2024 Southeast Collision Conference. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.

Body Bangin’ Southeast Collision Conference: To Calibrate or Not to Calibrate with Greg Peeters

Live from the Southeast Collision Conference, Micki Woods interviews Greg Peeters of Car ADAS on what it takes to do an accurate calibration.

Body Bangin’ Southeast Collision Conference: Building Value in Your Business with Matt DiFrancesco

Live from the Southeast Collision Conference, Micki Woods interviews Matt DiFrancesco on how to make your business as valuable as possible.

Body Bangin’ Southeast Collision Conference: Future-proof Your Shop with Mike Anderson

Live from the Southeast Collision Conference, Micki Woods interviews Mike Anderson on finding the formula for future success.

Body Bangin’: Taking the Gloves Off with Clay Hoberecht

Micki Woods interviews Best Body Shop Owner and Vehicle Care RockStar Clay Hoberecht on how he stands out in a crowded industry.

Other Posts
Body Bangin’: Are You Ready for the Southeast Collision Conference?

Micki Woods interviews Jordan Hendler and Josh Kent about the upcoming Southeast Collision Conference May 16-18, 2024 in Greensboro, N.C.

Body Bangin’: Hidden Gems to Grow Your Business with Rick Selover

Micki Woods interviews collision consultant Rick Selover on things you can do to immediately impact your person, body and business.

Body Bangin’: NORTHEAST Show Highlights with Ken Miller

Micki Woods interviews AASP/NJ President Ken Miller on highlights from the NORTHEAST Show.

Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.