Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association’s Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.
In this episode, Woods interviews Mike Anderson of Collision Advice on being “extraordinary” in every aspect of business — with customers, your employees, in OEM research, etc. Anderson feels that shops are getting complacent due to being so busy and forgetting that customer service is NOT customer experience, using a great quote: “Lots of sales cover lots of sins.”
To listen to the audio-only version, see below: Lots of Sales Cover Lots of Sins with Mike Anderson: