Body Bangin': Overcoming Objections with Barry Dorn & Ron Reichen

Body Bangin’: Overcoming Objections

Live from the Southeast Collision Conference, Micki Woods interviews Ron Reichen and Barry Dorn on overcoming objections, the talent shortage and the SCRS blend study.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association’s Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs. 

In this episode, Woods interviews Ron Reichen, president of Precision Body & Paint in Beaverton, Ore., and Barry Dorn, owner of Dorn’s Body & Paint in Mechanicsville, Va., on overcoming objections, combatting the lack of talent and the Society of Collision Repair Specialists’ recent blend study.

To listen to the audio-only version, see below: Overcoming Objections with Barry Dorn & Ron Reichen:

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