Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association’s Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.
In this episode, Woods interviews Ron Reichen, president of Precision Body & Paint in Beaverton, Ore., and Barry Dorn, owner of Dorn’s Body & Paint in Mechanicsville, Va., on overcoming objections, combatting the lack of talent and the Society of Collision Repair Specialists’ recent blend study.
To listen to the audio-only version, see below: Overcoming Objections with Barry Dorn & Ron Reichen:
