Body Bangin': The Disconnect with Female Customers

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Body Bangin’: The Disconnect with Female Customers

Micki Woods interviews Katie Mares, author of CustomHER Experience, on why many businesses get it wrong when trying to market to women.

BodyShop Business Staff Writers
By BodyShop Business Staff Writers
Published:

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of “Body Bangin’,” the video podcast that is taking the industry by storm!

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In this episode, Woods interviews Katie Mares, popular keynote speaker and author of CustomHER Experience, on how to deliver a five-star customer experience and how many businesses get it wrong when trying to market to women — not understanding that men and women are wired differently.

To listen to the audio-only version, see below: The Disconnect with Female Customers with Katie Mares:

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Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.

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Jason Stahl has 30 years of experience as an editor, and has been editor of BodyShop Business for the past 18 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.
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Grace Hovis’s journey in the family business, Hovis Auto and Truck Supply, highlights the balance between honoring tradition and seeking innovation. Founded in 1952, Hovis Auto and Truck Supply Inc. has evolved from a small operation into a major player in the automotive parts distribution space. This evolution was fueled by a willingness to adapt and innovate, a lesson Grace learned from an early age.

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