Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association’s Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.
In this episode, Woods interviews Mark Olson, CEO of Vehicle Collision Experts, on dealing with employees and customers, specifically the different generations and the four main personality types. Olson also dispels the “Golden Rule” of “Do unto others as you would have them do unto you”, clarifying that “People don’t want you to do unto them as YOU would want but as THEY would want!”
To listen to the audio-only version, see below: The Golden Rule Doesn’t Work with Mark Olson: