Caliber Collision Centers has entered into its seventh western U.S. state with the opening of a greenfield shop in Las Cruces, N.M. The newest location is the fifth shop opening in six weeks, and brings the total number of Caliber shops to 162.
“Our newest Las Cruces facility is our second concept store with the latest innovations, including new lobby layout and design for a better customer experience, side load paint system technology for faster and better painting, and an Enterprise Rent-A-Car facility for one-stop, drop-and-go convenience,” said Steve Grimshaw, CEO of Caliber Collision Centers. “Today’s opening of our new 14,000-square-foot, state-of-the-art Las Cruces center is our first entry in the New Mexico market.”
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