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As it approaches its 25th year of operation in 2012, the Certified Automotive Parts Association (CAPA) says it’s introducing a number of changes to its logo and seal.
As it approaches its 25th year of operation in 2012, the Certified Automotive Parts Association (CAPA) says it’s introducing a number of changes to its logo and seal. In addition, the CAPA designation strip that approved manufacturers use on their packaging for CAPA Certified parts will also be updated.
"The familiar yellow-and-blue CAPA Quality Seal that industry professionals have seen on over 54 million replacement parts since 1987 has more than earned a facelift," said Debbie Klouser, CAPA’s director of operations. "It’s all part of a planned modernization of our identity that we want people to be aware of as we head into our 25th year."
"The identity update is evolutionary," says Jack Gillis, CAPA executive director. "Because collision professionals, insurers and consumers are so familiar with our existing identity, we want to assure the public that our updated seal and packaging represents the same unwavering dedication to quality, comprehensive and publicly available certification standards, and scrupulous post-certification compliance that makes the CAPA program unique. In fact, as a program dedicated to continuous improvement, these new designs are symbolic of CAPA keeping pace with the true needs of the industry."
The CAPA Quality Seal is the certification mark of the CAPA program. It’s the only way consumers, shops and insurers can be assured a part is CAPA-certified, the group notes. Regardless of what is listed in a catalog, a website, ordered or stated on an invoice, if there is no CAPA Seal on the part, it is not CAPA Certified, CAPA emphasized.
The new CAPA seals, labels and logo can be viewed at right.
"Our goal was to build on the familiar CAPA moniker while retaining the sought after and familiar yellow and blue colors," said Gillis.
CAPA says it will be phasing in its new logo, seal and designation strips on new parts and packaging in November and December 2011. Meanwhile, the current CAPA Quality Seal and other identifying packaging elements on existing CAPA Certified parts still indicate that the part is a genuine CAPA Certified part.
Certified Automotive Parts Association