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Richardson will work closely with OEMs and MSOs to better understand their needs.
Car-O-Liner has announced the hire of Peter Richardson as key accounts manager.
In his new role, Richardson will work closely with OEM and MSO partners across North America to understand their needs and offer solutions that will enhance their business.
Richardson joins Car-O-Liner after 10 years at Shure Manufacturing where he was responsible for sales, marketing and customer service. He developed and managed Shure’s long-term relationships with national automotive OEM equipment programs, as well as directed sales initiatives and strategies to increase brand awareness and sales both domestically and internationally. Before that, he spent 12 years at SBC Telecommunications in various sales and account management positions.
“We are excited that Peter is joining the Car-O-Liner family," said Jeff Kern, Car-O-Liner president of the Americas. "He is a powerful addition to our team. Establishing a strategic partnership with our customers is of high importance to us, and Peter’s knowledge of the industry is an asset to reinforce our relationships with key OEM and MSO partners.”