I-CAR to Offer Educational Seminars, Live Demonstrations at SEMA - BodyShop Business
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I-CAR to Offer Educational Seminars, Live Demonstrations at SEMA


I-CAR has announced that it will continue to bring relevant vehicle technology discussions to the forefront of the industry at SEMA 2014. Attendees will experience presentations and live demonstrations on the topics and trends impacting the collision repair industry today and in the future.

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I-CAR’s Director of Industry Relations Jason Bartanen will lead a full schedule of speakers at the I-CAR SEMA Collision Repair & Refinish Stage, where collision repair professionals will learn about the latest vehicle developments in order to perform complete, safe and quality repairs. Bartanen will also present during the week, offering insights on advanced vehicle technology and the technical services I-CAR offers, drawing from his role leading I-CAR’s technical team and hosting Structural Repairability Summits and OEM Industry Segment Advisory Council meetings.

In addition, Jeff Peevy, senior director of collision repair segment development and field operations, will speak about how a “learning culture” can transform the industry on Thursday, Nov. 6. During this session, he will share research statistics on the proven relation between collision repair training and improved business performance, and share insights on how industry leaders are turning their training investment into sustainable competitive advantage.


I-CAR has also lined up repairability-related presentations from Ford on the 2015 F-150, BMW on carbon fiber and aluminum structural repair, General Motors on the Corvette Stingray and HD truck, Honda on the Acura high-strength and ultra high-strength steel repair guidelines, and Audi on repair technology.

In addition to I-CAR and OEM presentations, the schedule on the I-CAR stage includes Abaris discussing carbon fiber repair, Spanesi covering 3-D measuring, ProSpot and 3M presenting on rivet bonding, and Elektron sharing insights on aluminum MIG welding.

“We are thrilled to have a really robust schedule of OEM technical presentations, live demonstrations and I-CAR presenters on our stage at SEMA,” said John Van Alstyne, CEO and president of I-CAR. “Every business should hear Jeff deliver his eye-opening presentation on ‘learning culture’ and learn how our industry can leverage this to not only survive the vehicle ‘technical tsnumai’ we are facing, but also thrive while doing so. And Jason, our technical liaison with the inter-industry, demonstrates our increasing connectivity across the industry, both orchestrating and contributing to the  technical discussions on the I-CAR stage and by acting as moderator for the SCRS OEM Collision Repair Technology Summit. We expect an increase in traffic to all the I-CAR events at SEMA as our program is valuable, relevant and provides enhanced visibility on the technical tsunami that is rolling across our industry.”


In addition to delivering technical training presentations to collision repair industry professionals, I-CAR will be offering some of its newest and most popular courses, including Vehicle Technology and Trends 2015 (NEW15), to help support repair businesses achieving or maintaining Gold Class recognition.

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