CARFAX has introduced a free Repair Advantage Program, which it says will promote collision repair facilities and the quality of their work to millions of used car buyers and sellers who view CARFAX reports every year.
“Every day, CARFAX receives thousands of accident and damage records that appear on CARFAX Vehicle History Reports,” says CARFAX’s Chris Basso. “However, there’s little to no information available about the subsequent repairs to these vehicles. As part of this program, shop owners can show that quality repairs were made at their trusted facility.”
CARFAX says that body shops providing this information helps complete the story of a reported accident and subsequent repair.
“Participating shops more effectively market their business, build trust in the repair and help maintain their customers’ vehicle values,” says Basso.
Once a shop signs up, CARFAX extracts the vehicle-specific information from their shop management system. A simple data connection regularly sends the repair details to CARFAX. Currently, collision repair facilities have branding opportunities on the CARFAX report each time their repair records appear, but CARFAX plans on offering additional marketing materials in the future.
So far, almost 200 collision repair facilities have become members of the program.
Contact Don Elliott at [email protected] or (317) 941-9001.