Carlisle & Company, a leading source of support and solutions for vehicle
manufacturers, recently conducted a survey of independent repair facilities (IRFs) in conjunction with MOTOR to better understand what drives parts purchasing behaviors and decision-making, specifically in regards to OEM parts.
To detail these findings and help these manufacturers leverage these tendencies, Carlisle and MOTOR have released a new white paper, “Selling OE Genuine Parts into the IRF Channel.”
The report analyzes a wide scope of factors, as revealed by the survey, that contribute to purchasing behaviors, including the perceptions, expectations and preferences of OEM parts. It also reveals purchasing method preferences and offers suggestions on what OEMs can do to attract more customers.
“Nearly 1,200 MOTOR Magazine subscribers completed the survey,” said Jeff Nosek, executive vice president, Revenue, MOTOR. “Their input will go a long way in providing guidance to the automakers that will
ultimately benefit independent repair shops and their customers.”
Added MOTOR Director of Data Strategy & OEM Strategic Relations Andre Letourneau, “MOTOR’s past dialog with OEM partners has centered around improving OEM part sales in the aftermarket. That said, I am excited to share the Carlisle & Company part study and survey with OEM colleagues and explore future possibilities.”
Carlisle has already taken steps to get those benefits rolling, according to Harry Hollenberg, managing director at Carlisle & Company.
“We recently shared the results of the survey with 13 automotive OEMs to help them improve their OE parts offering to their IRF customers,” said Hollenberg.
To download a free copy of the white paper, click here.