Sponsored Content Archives - Page 3 of 9 - BodyShop Business
How to Recruit Employees and Attract More Customers to Your Shop

It is All About SEO! It’s an ongoing weekly conversation in the digital marketing world of auto repair. Shop owners are always looking for answers and qualified technicians. With many master techs nearing retirement age, it’s becoming harder to attract qualified employees to your shop. With auto repair and body shops at the top of

Synchrony Study Reveals Future Shoppers Seek New Experiences

Have you heard about the new, eye-opening study from Synchrony titled The Future of Shopping? According to their research, consumers are beginning to seek highly personalized shopping experiences that simplify choice and flexibility! They found that retailers who focus on shopping as an experience rather than an isolated event, will find success if they continue

Continued Industry Emphasis: OEM Certifications

As we know, the collision repair industry is ever changing. In the beginning, customers had two options for repair: having the vehicle repaired at their car’s dealership or independent body shops. If the customer opted to take their vehicle to the dealership, they would often find more expensive bodywork, but if they chose to take

The Right ADAS Equipment and Service Info = Productivity and Profit

Sit right down and let us tell you a story about the woebegone body shop that lost a ton of hours and a stash of cash on a simple procedure … all because of not having the right equipment.    It goes a little something like this: a collision repair facility was trying to reset front

ABRA’s Approach to High Performance Work and Workers

As your business grows, keeping up with the market and consumer behaviors is imperative. This means meeting the needs of consumers while providing service that exceeds expectations. It is essential to have a dedicated team of workers to provide this level of service and we know retaining top talent isn’t always easy. With over three

Create Virtual Sprayout Cards with PPG’s New Color-Matching Tools

Advanced technologies promise an opportunity to save on time and materials when determining the best color match With the introduction of the PPG DIGIMATCH™ spectrophotometer and PPG VISUALIZID™ software, PPG says these technological advancements will make it easier and faster for body shops to determine the best color formula for matching a customer’s vehicle. Here’s

Easy Fix for Better Color Match and a More Consistent Finish

If we were to tell you that it’s possible to increase color match and paint finish quality and easily spray hard-to-reach areas like fender well openings and rocker panels simply by switching your paint cup, would you be interested in learning more? Of course you would! Well, after two years of exclusive use in one

Scanning and Calibrations: Here to Stay in 2023

2022 brought a lot of change, challenges, and new technology for the collision repair industry. This industry has proved time and time again to be ever changing, but with many owners seeing record-breaking highs in WIP, all while dealing with parts and labor shortages, many were ready to hit the ground running in 2023. Consumer

The Power of Networking

What do you think about when you hear the word “networking,” professionally speaking? Many may associate the word with what happens during conferences, meetings, and trade shows. Some may trivialize it, while others may develop anxiety at the thought of meeting new faces. However, if positively approached, the activity of networking not only adds great

Fuji Spray Auto Back in Full Force at 2022 SEMA Show

The SEMA Show was back with a vengeance in 2022, even bigger and better than 2021 when it restarted after a pause in 2020 due to the worldwide pandemic. And Fuji Spray Auto was back in full force as well, with their first appearance at an automotive trade show since the pandemic! The excitement was

DON’T GET CAUGHT IN LOW TIDE

Strategic Planning Creates Sustainable Business for Years to Come The old saying “A rising tide floats all boats” would certainly apply today in the collision repair industry. With record collision repair volume, the collision repair industry is stretched beyond capacity. That means that some body shops are taking overflow work from collision repair facilities who

Overcoming Supply Chain Issues in Today’s World

Many legislative and environmental mandates have affected the collision repair industry over the last decade. To comply with such mandates, vehicle manufacturers continue to design vehicles with increasingly advanced electronics, ranging from Advanced Driver Assistance Systems that increase safety, helping people with everything from parking to driving, to the recent push for electric vehicles. They’ve