Celette/Elektron Appoints New Midwest Sales Manager - BodyShop Business

Celette/Elektron Appoints New Midwest Sales Manager

Matthias Larisch, general manager of Celette and Elektron, Inc., announced the appointment of Jeff Kohut as regional sales manager for Illinois, Wisconsin and Western Michigan.

With more than 20 years of direct experience in the auto body repair industry, Kohut is ready to help both Celette and Elektron customers grow their businesses, Larisch said.

“Jeff’s background will be of great value to Celette and Elektron,” Larisch said. "With his exceptional experience he has the knowledge to help our customers be more successful."

Kohut has worked on the shop floor as well as on the other side of the desk. After managing collision facilities in Raleigh, North Carolina, he went to work for Allstate in their direct repair program. He also spent more than six years in paint and body operations, as well as parts, for BMW North America.

Celette is a producer of automobile frame repair benches and measuring devices.  Elektron is a manufacturer of spot welders and other equipment for the auto body repair industry. Their equipment is specified by most European car manufacturers as well as a large number of Asian and American makes.

Both Elektron and Celette are owned by The Equinox Group, a diverse industrial partnership based in Switzerland.  U.S. headquarters are located in Lombard, Ill.

More information:

• Celette Product Showcase: Quick, Accurate Frame Repair

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